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January 30, 2024

Negotiate Like a Pro: Will’s Tricks of the Trade

Published on January 30, 2024 by support
Negotiate Like A Pro: Will'S Tricks Of The Trade - Negotiate 1

The most rewarding part of real estate is the opportunity to know how to negotiate well and know the extent of your capabilities to bring results. As an investor, you’ve always sought improvement to negotiate better. You’re in luck, as this article will discuss how you can negotiate like a pro using Will’s tricks of the trade!

How To Negotiate A Real Estate Deal

Esajian (2019) discussed that the psychology of real estate negotiation might seem like a complicated theory only crafted for professionals, but in reality, it’s a relatively easy concept to learn once you understand the real meaning of ‘negotiation.’

Real estate negotiation means learning to navigate your perspectives and expectations; you don’t have to be a professional negotiator to do that! Whether you’re a seasoned negotiator or new to the field, practicing different negotiation strategies and going out of your comfort zone will help you secure more deals and make more money. You can start with the following real estate negotiation tactics! 

Negotiate Like A Pro: Will'S Tricks Of The Trade - Negotiate 3

Create A Solution For All Partners Involved

The best negotiators know how to create a win-win situation for the parties involved in the deal. You can offer some concessions to the seller if, for instance, you want to secure an investment property at a reasonable price. 

Smart investors never settle on just one issue, so ensure you always have topics you can use for your deals. Learn as much as you can about the person you’re negotiating with so you will be familiar with their wants and needs. This way, you can ensure both parties get some of what they want.

Learn How to Compromise

As you anticipate creating a win-win situation, look for areas you are willing to compromise on within the contract. Maybe you can clean the property to save money off the sale price.  Or maybe you can pay a little more for a quick closing date.

Ensure that you have potential areas you can compromise before negotiating. This will help you avoid compromising too much or leaving the deal unhappy. Compromising is key to real estate negotiation and holding your ground on important things.

Be Prepared  To Leave A Deal

The most important skill a great negotiator must possess is learning how to walk away from a deal. No matter how great an investment is, it is bad to negotiate with all your cards on the table. 

No matter how enticing or perfect an opportunity may seem, you must always maintain your focus and never derail from your goals.

Learn to tell the seller that you can and will walk away if you don’t get what you want, so make sure you have other prospective investment properties in your queue.

Always Use Affirmative Language

A negotiation room is not where you can doubt yourself or change your mind, so you must always be decisive and direct. Affirmative language is a great tool to negotiate and establish what you want.

Using affirmative language in a deal will help you exert confidence and assurance. It will also help you clearly convey what you want in the negotiation and make it easier to anticipate other perspectives.

Always Have a Backup Plan

A skillful negotiator knows they won’t likely get the exact deal you or your client wants unless the market falls heavily in your favor. So, it’s always best to have a backup plan to help you know when to walk away or when it’s time to sign the deal.

Know what and when you will compromise to have a solid plan B. Also, it’s important to know what the other party values the most and what they’re not willing to compromise on. Having a plan will help you speed up and strengthen the negotiation process.


You don’t have to be a professional negotiator to secure your dream investment. By understanding the psychology of negotiation and applying the skill sets we discussed above, you can guarantee that you can seal the deal you want. You can also depend on Plistbooking.com if you’re seeking guidance in real estate negotiation. Contact us today!

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