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Hotel Management 2022 How Can Smart Technology Influence The Guest Experience
September 8, 2022
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Hotel Management 2022: How Can Smart Technology Influence the Guest Experience

Published on September 8, 2022 by support

Smart technology is changing everything from our homes to how cities are managed. The hospitality industry is no exception. In many ways, the hospitality industry is at the forefront of smart business technology adoption.

Hotel Management

From operations to guest experience to marketing, smart hotel technology offers a range of cost savings and revenue opportunities, enabling hotel owners to reach new levels of profitability.

10 Ways Smart Technology will Transform the Hospitality Industry 

  1. Smart Energy Management

Smart thermostats and occupancy sensors can monitor and respond to occupancy fluctuations. Similarly, smart energy management systems use advanced machine learning algorithms to continuously analyze historical thermodynamics, local weather patterns, and peak loads to optimize energy consumption throughout the year. Smart energy saving is not just speculation. It can reduce hotel energy costs by up to 20% and achieve the fastest payback period in the industry (12-24 months). It can also significantly increase the resale value of your hotel.

Energy savings from smart technology go beyond heating, ventilation, and air conditioning. Additionally, it enables hoteliers to understand energy needs better, automate consumption and adapt to changes in occupancy in real-time. Just as smart HVAC systems use occupancy sensors and machine learning algorithms to analyze demand-load patterns and continuously optimize HVAC energy usage, smart lighting systems can similarly determine preferred lighting times for hotels. 

Hotel Management

  1. Predictive maintenance

Just as smart EMS enables hoteliers to monitor, track, and optimize energy usage, predictive maintenance uses sensor data to identify wasteful or unsafe trends and potential problems. It can alert maintenance staff before it becomes more costly. So, instead of waiting for a component to fail before repairing or replacing it, IoT technology allows engineers to predict maintenance needs based on system usage, prevent system failures, and reduce operating costs of failed systems. 

One leaky toilet can cost him as much as $840 a year. Added to this is the cost of water damage before the leak is discovered. The hotel can see water usage payback in about four years by monitoring the water supply with its smart, low-cost IoT-enabled water meter.

Hotel Management 2022: How Can Smart Technology Influence The Guest Experience - Smart Technology 3

 Similarly, some online management platforms continuously collect data on HVAC run times for individual rooms and assign efficiency ratings. This rating measures how quickly a space heats or cools back to a guest’s preferred temperature and provides an important alert to engineering teams when HVAC equipment needs attention.

  1. Intelligent guest experience

A hotel cannot run without guests. As such, hoteliers can expect intelligent technology to continue to shape guest experiences and expectations. Guest data can be used to better respond to guest needs and, combined with occupancy sensors, automate guest interactions during their stay, reducing friction and labor costs. In this way, intelligent technology enables hotels to predict and personalize multiple guest services based on past visits and aggregated guest data.

  1. Big data and big data protection

One of the key benefits of intelligent technology is how it aggregates data and makes it actionable. But with big data comes great responsibility. According to Cloudbeds, “Whether targeting new market segments or adjusting pricing plans to compete with competitors, big data is good when you can use it to take action. 

However, security is the biggest concern around big data and the need for data hosting. The goal of every data harbor is to protect customer data, but that’s easier said than done.

As the price of big data solutions makes them more accessible to the mid-sized segment of the hotel market, we can expect more hotel owners to adopt and invest in them. More importantly, we can expect solution providers who can guarantee data protection to dominate the market segment.

  1. Smart reserved parking

Hotels are now using smart sensors and apps to allow guests to reserve parking spaces before their visit and allocate spaces upon arrival. This allows hotels to save the labor cost of manually managing parking inventory and provide a smoother experience when guests drive in.

  1. Remote check-in/check-out

Hotel owners can better anticipate/manage staffing needs and save significant labor costs by allowing guests to check in remotely via their mobile devices. The technology can also notify hotel staff when guests arrive (saving them time on the welcoming process).

  1. Mobile room key

Nowadays, more and more hotels offer access to their rooms via smartphone apps. This saves the cost of printing contaminated plastic keycards and eliminates the hassle of inventory management of keycards prone to loss or to degauss.

  1. Smart room service

Smart occupancy sensors also help hotels send menu notifications to smartphones at the optimal time for guests to be in the room. These notifications may also include personalized offers based on past orders. Many home grocery delivery apps offer a similar experience, sending push notifications to frequent users at their preferred order times on their preferred days.

  1. Practice smart marketing

Before hotels can deliver an intelligent guest experience, they must guide guests through the door. This is where intelligent marketing comes into play. The data capabilities of intelligent technology give hotels a more holistic view of their guests than ever before. Hotels leveraging data insights will continue to thrive in the face of increased competition from Airbnb.

  1. Online reputation management technology

Online hotel reviews help predict future bookings and provide owners with valuable insight into how well the hotel meets guest expectations. As such, operators continue to invest in platforms that help them monitor online reviews, manage their online reputation, and use that feedback to improve both their operational and guest experience standards. Online reviews not only provide a source of direct feedback from guests, but they also influence a property’s bottom line.

PlistBooking.com: What to Expect From the Future of Hospitality

These 10 trends are just the beginning. Other smart technologies, such as customer surveys, smart loyalty program management, and smart hotel management, will play a bigger role in how hotels operate this year and beyond. The key to running a smarter hotel operation is implementing the right technology to meet guest expectations and the needs of hoteliers who know their travelers better.

As we go forward, we can expect more hotel properties to leverage various smart technologies to reduce operating costs, improve guest experience, and generate new revenue streams. The opportunity is in your data. Successful properties will be the ones you invest in collecting and analyzing in a viable way.

 

 

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