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Ho Ho Ho Amazing Real Estate Marketing Plan Ideas For Holidays 2022
December 23, 2021
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Ho, Ho Ho! Amazing Real Estate Marketing Plan Ideas for Holidays (2022)

Published on December 23, 2021 by support

Start at the beginning and work your way through the year, or jump to the months that are normally a high priority for you, and then go back and see what you can add to your real estate marketing plan for the remaining months. Remember that taking the time now to plan your 2022 marketing will save you a lot of time later, when you may not have it.

There’s no doubting that the COVID-19 pandemic transformed the way real estate is done, with prices rising and frenetic bidding battles.

It’s tough to anticipate what the future holds for real estate and the housing market in 2022, especially with mass immunization efforts still underway and an economy that’s still trying to stabilize. However, one thing is certain: to stay in the game, you must have a growing and connected client base.

Take some time to plan out marketing activities that will keep your present clients engaged and refer you and attract new clients in the New Year to set yourself up for success.

We understand how difficult this can be. It isn’t easy to look ahead when you’re busy with your day-to-day. To make attaining your goals a bit simpler, we’ve put together a full year’s worth of real estate holidays, along with marketing ideas to help you maintain a growing and engaged client base throughout the year.

Real Estate Marketing Plan That Work

We advocate employing the following strategies to implement the marketing concepts stated in our monthly calendar below as part of any real estate marketing plan:

  • Email newsletters and greetings: Nurture existing contacts for more business and referrals using email newsletters and pleasantries.
  • Posting on social media: Nurture existing contacts for more business and referrals and establish visibility and credibility with potential leads.
  • Request feedback from current and previous clients via email to increase credibility with potential leads.
  • Increase your reach with social ads to acquire more leads and traffic to your listings.
  • The landing page might help you generate more leads.
  • Nurture your leads with emails till they’re ready to become clients.
  • Google Business Profile: Using Google Business Profile, ensure that potential clients may find you when searching for Real Estate agents in your area (formerly Google My Business).

Real estate holidays and marketing calendar with month-by-month suggestions

Use the Real Estate marketing ideas and resources listed below to help you plan your 2022 marketing and achieve your goals.

Ideas for real estate marketing in January

Prepare your connections for what the New Year may bring. While price growth appears to be decreasing, the housing market remains very unpredictable, with no one knowing what to expect in 2022. So, using sources like NAR provide essential industry news and updates, including market recovery patterns and interest rate fluctuations.

  • Marketing via email
  • Posting on social media

Share maintenance and design recommendations, as well as budgeting and financial planning advice for the New Year.

  • Newsletter sent by email
  • Posting on social media

To increase your credibility for the year, request evaluations from previous clients via email.

  • Request for a review through email

Ideas for real estate marketing in February

Make sure that when people are looking for Real Estate agents in your region, they can discover you.

  • Google My Business Page

Share useful resources for homeowners, such as house maintenance Newsletter sent by email

  • Posting on social media
  • Advertisements on social media

Share what to expect from the market and resources for preparing for the real estate market. Offer a free home evaluation, a pre-approval checklist, or a webinar for first-time homebuyers.

  • Emails to nurture leads
  • Posting on social media
  • Advertisements on social media

Valentine’s Day is on February 14th! Take a look at these real estate options for Valentine’s Day. Share backyard/at-home date ideas or your favorite date night ideas in your community.

  • Posting on social media

Ideas for real estate marketing in March

Share valuable market suggestions for buyers and sellers, such as current market trends and curb appeal ideas.

  • Newsletter sent by email
  • Posting on social media

Share resources for Real Estate market preparation, such as a home selling checklist.

  • Posting on social media
  • Advertisements on social media

Ideas for real estate marketing in April

Share your future open houses and property listings. Include photos, videos, information about your most recent listings, price decreases, and your contact information.

  • Marketing via email
  • Posting on social media
  • Advertisements on social media

Ideas for real estate marketing in May

Share useful resources for buyers and sellers as they navigate the busy market, such as home care and gardening ideas, tips for selling your home faster in a competitive market, open house do’s and don’ts, how to improve curb appeal, or recommended moving firms.

  • Newsletter sent by email
  • Posting on social media
  • Advertisements on social media

Ideas for real estate marketing in June

Warmer leads, such as a prior client who has been routinely clicking on listings in your emails or leads engaging with your content about selling a house, should be followed up.

  • Email marketing

Provide educational information specific to the current market conditions and time of year, such as current market trends and interest rates, the advantages of selling your home early in the Summer season, how to differentiate yourself from other buyers in a competitive market, Summer gardening tips, and ways to refresh your home decor this Summer.

  • Newsletter sent by email
  • Posting on social media

Ideas for real estate marketing in July

Host a client appreciation event to engage with your network and nurture your current and past clients.

  • Management of events
  • Newsletter sent by email
  • Posting on social media

Ideas for real estate marketing in August

Share your suggestions for end-of-season maintenance.

  • Newsletter sent by email
  • Posting on social media

Provide buyers with instructional resources such as bargaining skills.

  • Emails to nurture leads
  • Posting on social media
  • Advertisements on social media

Real estate marketing ideas for September

By organizing a first-time homebuyers webinar or a resource with ideas on understanding when to downsize, you can target first-time home buyers and empty nesters who aren’t slowed down by the start of the school year. Give examples of why the fall is a good time to buy.

  • Newsletter sent by email
  • Posting on social media
  • Advertisements on social media

Ideas for real estate marketing in October

Set up automated emails and drip campaigns based on a contact’s behavior, such as a contact clicking on specific listings or information in your emails or a contact signing up for a first-time homebuyer webinar. Set up automated emails that send targeted, relevant messages based on their engagements.

  • Emails that are sent automatically
  • Drip email campaigns

Have you attempted any Halloween-themed strategies yet? It’s possible that you’ll be shocked at how effective they are.

Real estate marketing ideas for November

Share educational information such as holiday home staging ideas and suggestions for purchasing or selling a house over the holidays.

  • Newsletter sent by email
  • Posting on social media
  • Advertisements on social media

Send a Happy Thanksgiving email to show your gratitude. Thank your customers, offer them a complimentary Thanksgiving pie, or share your favorite recipes. More Thanksgiving real estate marketing ideas can be found here.

  • Greetings through email

Ideas for real estate marketing in December

Send your connections Christmas greetings. Include suggestions for how you may give back to the community, as well as your favorite holiday food.

  • Newsletter sent by email
  • Greetings through email
  • Posting on social media

Please take a look at our real estate marketing tips for the holidays.

See who is responding to your emails and social media posts and what they are responding to the most. Use the information you’ve gathered to help you plan and alter your strategy for the future year.

  • Reporting

Real Estate Marketing Plan that Work All Year for PlistBooking.com

  • Send an email newsletter to your existing contacts to encourage them to do more business or refer others.
  • Send a thank-you note to each closed client with a request for reviews to boost your trustworthiness.
  • Send out automatic emails to maintain your relationship with previous clients:
  • On the anniversary of purchasing or selling a home, send a congrats email.
  • Past clients are wished a happy birthday.

Are you ready to put the suggestions above into action? Partner with us and see how our digital marketing platform can help you build a more connected and expanding client base.

Are you looking for more ideas for your online marketing strategy in 2022?

Bring in New Customers in the New Year

Move on to choosing your best marketing channel once you’ve decided on some New Year advertising ideas that fit your brand and target demographic. To assist you in deciding, look at previous analytics to discover where you’ve had the greatest success with your ads. You can then build and run a New Year-themed ad that best suits your company.

Examine the results of your first few New Year commercials to see what works and what doesn’t. If necessary, continue to fine-tune your message until it’s perfect. You can start expecting new and recurring clients once your final ad goes up.

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