6 Amazing Apartment Marketing Ideas to Use Over Christmas and Into the New Year
Despite the numerous problems that property renters face this year, savvy apartment marketing professionals may find chances throughout the 2021 holiday season.
Holiday homes leasing traffic is lower around the holidays. Of course, this is a unique year in terms of history. Apartment marketers may have more time to concentrate on resident satisfaction and prospects who have already contacted the leasing center or done a virtual tour. Many residents will be moving to new towns and suburbs, while others will just be looking for a new place to spend the holidays after a terrible year.
Apartment marketers and multifamily marketing organizations with a digital focus must adapt their efforts to beat the competition for the minimal number of renters who need to relocate over the holidays.
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Holiday Homes in Lagos, Nigeria During COVID-19
Everything was running smoothly at the start of 2020. Renters have very little to be concerned about. Then came COVID-19, and everything changed.
It was not their fault that millions of people lost their jobs. Renters with limited finances who were struggling to make ends meet were suddenly without a source of income. A lot of folks were on the edge of being evicted.
COVID-19 has altered the apartment leasing sector in this way. While situations appear to be improving, many people, particularly those looking for short-let apartments, are having a terrible time right now. During these times, apartment seeking has shifted to the internet. People can read reviews about an apartment for rent complexes on the internet. These testimonials are on Google and other review sites for apartments and multifamily homes. While the industry has altered as a result of the coronavirus, resident satisfaction is still monitored.
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Apartment Marketing Tips For Holiday Home Owners This Christmas SeasonÂ
- Update Websites and landing pages for propertiesÂ
Residents will check at property websites when looking for a new home to live in. Property managers must ensure that their website is attractive and professional and that it is kept up to date. If you don’t, you risk losing potential residents who are looking for up-to-date information.
Updating your website design to suit the Christmas season allows you to interact with current tenants while also demonstrating to potential tenants that your rentals are up to date. You may also make sure that promos, Facebook ads, and Google advertisements lead to a location-specific landing page. Display star ratings and current resident feedback prominently on apartment/community pages to gain potential tenants’ trust. Make safety measures, amenity policies, virtual tours, and other changes linked to COVID-19 clear on your website. Keep in mind that the material on your landing pages, reviews and testimonials, apartment photographs, videos, and descriptions all contribute to the internet exposure of your website.
Trick or Treat: If your property management company or apartment complex has a blog, now is a great time to post holiday-themed content. Over COVID-19, you might provide tips on managing the holiday season, staying healthy during the holidays, apartment decorating ideas, or dealing with holiday stress. Make timely information easy to access on your website because your audience is always looking for it
2. Make Apartment Listings More Effective
GMB and other directories such as Plisthub and Plistbooking.com are equally as crucial as your website for your multifamily community. Residents searching for holiday homes nearby will be drawn in if you present a positive, full image on these platforms.
Depending on coronavirus rules, people will still look for instructions to short-let apartment communities to visit friends and relatives. Prospects will also ask for information on the coronavirus. Check Google Maps, Apple Maps, and other listings for directions and updated contact information.
See: Short-let Apartment Booking for Seekers
Trick or Treat: If you offer special holiday hours, making sure residents and prospects know about them should be your apartment marketing priority list over the holidays. Additionally, the availability of virtual tours should be prominently mentioned across all of your apartment listings. Property managers should use photos on Google My Business listings, as well as updated geographic information. Use beautiful lighting and a snowy backdrop outside, and photograph high-value features like gyms, intelligent package lockers, and concierge services
3. Encourage residents to submit reviews.
While you’re enticing new residents over the holidays, don’t forget about your current inhabitants. The more positive your residents’ experiences living in your communities are, the more likely they will leave a review that might reach thousands of people in your area. ebook-online-reputation-management-ROI Make it a point to urge residents to leave evaluations on your website, as well as via email and SMS advertising. The benefits of review generating for star ratings and search rankings are numerous. They aren’t all positive, either. Over the holidays, property managers must also respond quickly and compassionately to inadequate evaluations.
Trick or Treat: Consider the following methods if you have unfavorable reviews on Google, Facebook, or Yelp:
-Request feedback from long-term tenants and put them on your website.
-Address All nasty remarks publicly across all platforms.
-Create review response templates that your teams can utilize in all of their offices.
-Your team is crucial to a pleasant resident experience in many ways. This year, though, the holiday season adds to the strain and stress. The reason, it’s so important to understand and accept your team’s issues.
4. Marketing via email and text message
Location-specific email and text advertising should be part of your apartment marketing strategy for the holidays. These two marketing methods can help you keep in front of prospective and develop long-term relationships with residents.
Find out what residents and prospects need during the holidays using feedback data and provide them something valuable via email or SMS text. You might wish to discuss vital health information with your prospects, such as winter COVID-19 precautions for the entire residence.
Trick or Treat: Keep the message short, and don’t be afraid to be a little merry, whether it’s a referral offer, a safety update, or a review request. Also, send email and SMS campaigns on the days when prospects and residents are most likely to book a tour or write a review. Furthermore, the holidays provide a time to wish residents well and express gratitude for their contributions to your community in 2021. Personalized, location-specific marketing messages might help you win that extra bit of loyalty as the new year begins.
5. Social Media Marketing for the Holidays
Apartment marketers should take advantage of December to publish on Instagram, Facebook, Pinterest, and Twitter.
Social media is a quick and easy way to engage with your resident base throughout the holidays by stressing a human connection. Share your community’s holiday memories, employee Christmas photos, family recipes, songs, and other content.
Getting your entire community involved in holiday social media marketing goes a long way. Encourage your staff and your residents to post images of Christmas experiences and tag your brand to increase participation.
Trick or Treat: The key to targeting features like geographic area, marital status, income, and age on social media is to be as exact as possible. Draft, approve, schedule, and post this compelling content across your profiles with the help of social media management tools. Most importantly, in 2021, your social media marketing plan will require more understanding and compassion. Throughout December, the ideas of goodwill, unity, and appreciation should pervade your online presence.
6. Monitor Your Holiday Marketing CampaignsÂ
Property managers should ensure that their holiday marketing is measurable, regardless of the project. Keeping track of your return on investment this year can help you develop an even more profitable campaign in (hopefully) 2022. Current tenants should be surveyed to learn more about their likes, dislikes, requirements, and preferences, and the data should be used to improve. You’ll know what prospective tenants want to see in your marketing and on your property listings if you understand their demands.
These short marketing strategies are simple yet efficient methods to improve the resident experience, one of your most successful marketing weapons.
Apartment Marketing Plan In Times of Crisis
The holidays are about thankfulness and goodwill, and your brand should reflect that. You’ll provide prospects with the living experience they’re looking for and create long-term loyalty from your residents by showcasing your community’s sense of home online. Learn more about apartment marketing. Contact us.
